The Influence of the Use of the SIMAWAR Application on Public Satisfaction with Administrative Services in Kecamatan Air Batu, Kabupaten Asahan

Reina Nur Hasanah, Ida Martinelli

Abstract


This study aims to analyze the effect of SIMAWAR application utilization on public satisfaction with administrative services in Kecamatan Air Batu, Kabupaten Asahan. Digital transformation in public services is a strategic necessity to improve the quality of effective, efficient, and transparent services. This research is based on the theory of digital transformation in public services, which states that using information technology can improve service quality and public satisfaction, as proposed by Dwiyanto (2021). The SIMAWAR (Ready to Serve Air Batu Residents) application is a digital-based service innovation that allows the public to access administrative services online. This study used a quantitative approach with a survey method involving 373 respondents. Data analysis techniques included validity, reliability, normality, simple linear regression, t-test, and coefficient of determination. The results showed that SIMAWAR application utilization had a positive and significant effect on public satisfaction, with a coefficient of determination of 0.842. This indicates that SIMAWAR application utilization explains 84.2% of the variation in public satisfaction. These findings confirm that digitalization of public services can improve service quality and strengthen public satisfaction with government performance.The Influence of the Use of the SIMAWAR Application on Public Satisfaction with Administrative Services in Kecamatan Air Batu, Kabupaten Asahan

Keywords


public services, digitalization, SIMAWAR, public satisfaction

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DOI: https://doi.org/10.55311/aioes.v7i2.432

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